How do you add a (new) brand?
First, check under My brands whether the brand already exists. If it is not listed, add it as follows:
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In Data Entry, go to Master Data.
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Click My brands.
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Click the "Add" button to add a new brand.
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Enter the brand name under Name and save it.
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Under Allergen formatting, select the desired display format for allergens.
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Make sure to enable at least the following options:
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Publicly visible – Data available to all customers and wholesalers and visible in the PS in foodservice FoodBook;
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Brand visible on my producer page (FoodBook) – this option is no longer applicable and will be discontinued.
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If desired, add the brand logo. The file may be up to 10 MB in size.
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Click Save.
By enabling Publicly visible, the product information for this brand becomes available to customers and wholesalers.

Private-label brands
Are you entering a private-label product for a customer or wholesaler? In most cases, you do not need to create the customer’s brand yourself. You can select existing private-label brands when entering the product.
Only create a private-label brand yourself if arrangements have been made to do so. In the brand screen, use the option “Private label – available only for Wholesaler/Hospitality professionals.”